The bright smiles and occasional bubbly laughter reflect children’s happiness in Krungsri’s CSR activities for elementary students. As learning is not limited to the classroom combined with the fact that financial know-how serves as the bedrock of a stable life, instilling financial knowledge in youths and helping them realize the importance of saving and spending are crucial for building a sustainable society. This is the inspiration for ‘Krungsri Financial Literacy’ project.
The ‘Krungsri Financial Literacy’ project is a CSR project initiated by Krungsri Thailand in 2015 for the purpose of helping students learn how to save and spend prudently, including equipping them with financial discipline and money management skills since childhood. Seeing that it is a program which yields widespread benefits to youths and creates good financial discipline, Krungsri continues this project in 2016 under the ‘Simple to Learn’ concept in order to establish a strong foundation for a stable life and, ultimately, a sustainable future. From the success of this activities at 70 schools in 30 provinces across Thailand, Krungsri Thailand has now expanded the good program to Krungsri Laos branches and it is considered to be the first time being held outside Thailand.
The Krungsri Financial Literacy 'Simple to Learn' project aims to teach basic finance to elementary students from Grade 4 to Grade 6. The easy course content focuses on game-based learning, which is engaging and fun for children. Games and activities are divided into 5 bases: Need vs Want, The Importance of Saving, Let’s Shop Wisely, Recycling and Krungsri’s Genius, including a base where the Bank teaches students how to deposit–withdraw money as well as the basics of interest rates.
The first school in Laos which was selected is Ban Arkard Elementary, Ban Arkard, Sikhottabong district where 50 students of elementary grade 4-5 participated. The student had the chance to learn about financial management through these game based learning activities.
Since social sustainability is based on good citizens, Krungsri Laos branches are committed to help instilling financial responsibilities in promoting social development.
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