19 September 2022
Bangkok (19 September 2022) -- Krungsri (Bank of Ayudhya PCL), represented by Mr. Rottapron Ekabutr, Executive Vice President, Head of Consumer Digital Solution Division, won the Excellence in Client On-Boarding accolade at the virtual Retail Banker International Asia-Pacific Trailblazer Awards 2022, for its Krungsri Mobile App (KMA), which comes with a fully digital opening and authentication procedures. By adopting full-scale end-to-end digitalization of the ‘Krungsri iFIN’ personal loan on KMA, customers can experience the simplicity, speed, convenience, power of digital account opening, and identification processes with 24x7 self-service, without physically having to provide proof to in-branch staff and management of loans on a handheld smartphone device. The award reinforces KMA’s achievement and Krungsri’s leadership in digital and innovation.