Brand Story

Krungsri “Make Life Simple”

In today’s fast-moving world, there are more choices, more challenges as well as more opportunities making it appear that there is less time to focus. Customers are looking for a reliable partner who can make their life easier so that they can have more time to focus on what matters to them.

As a leading financial services group with global perspectives and capabilities, our goal is to champion simplicity. We need to deliver products and services that is simple, seamless, and integrated into customers’ lives so that they have more time to spend on the people and things they care about.

We aim to be the driving force that supports our customers towards a brighter future. No matter how fast the world has shifted, we commit to provide customers with the right solutions at the right moment.

At Krungsri, we believe that no one should be left behind in the world of constant change and technological innovation. That is why we put people at center of what we do, dedicate ourselves to understanding customers’ needs, strive to be approachable and will go the extra mile for the people we serve

that is the basis for our Brand Tagline

that is the basis for our Brand Promise
 

including reinforce our Brand Positioning Statement

 
"A global partner delivering simplicity
through human-centric innovation
so that you can focus on what matters."
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