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Brand Character

Brand Character

Krungsri Banana

"Symbol of Happiness & Simplicity"
Meet Krungsri Banana, a super cheerful character who loves to have fun! With an energetic, and approachable personality, brings smiles to faces everywhere. A true music enthusiast and dance lover at heart, Krungsri Banana represents Krungsri commitment to making life simpler for you.

He communicates and delivers simplicity to customers and the public alike, perfectly aligning with Krungsri brand promise "Make life simple”. Through Krungsri Banana, Krungsri aims to spread happiness and demonstrate how banking can be both enjoyable and uncomplicated.

Billy

Meet Billy, a cool and active young bear. With an optimistic outlook and approachable nature, Billy is an expert in finance and technology. This savvy character excels at reviewing and communicating information concisely and clearly, making complex topics easy to understand.

Billy's role is to provide guidance on financial products and investments. As a bank representative, he presents information on various technologies and innovations. Through Billy, Krungsri aims to make financial and technological knowledge accessible and user-friendly for all customers.

Bella

Meet Bella, an adorable and vibrant female bear. With a cheerful and friendly personalities, Bella loves helping others and has a passion for customer service. Her charming way of speaking makes listeners feel good and more relaxed.

Bella's role is to present information about Krungsri services, she is an assistance to provide answer customer queries through various bank channels. Through Bella, Krungsri aims to deliver a warm, approachable, and supportive customer experience, making banking interactions more pleasant and comforting for all clients.
COPYRIGHT NOTICE
Krungsri Banana, Billy, and Bella are copyrighted intellectual property of
Bank of Ayudhya Public Company Limited.
Any unauthorized use, reproduction, or distribution of these characters is strictly prohibited and may result in legal action.
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© 2024 Bank of Ayudhya Public Company Limited.
© 2024 Bank of Ayudhya Public Company Limited.
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